Ad Insertion Conceptual Process
Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of…
Read articleTHE STREAMING VIDEO KNOWLEDGE BASE
Explore the world of streaming video.
Definitions, diagrams and technical knowledge, connected.
Showing category: Video Clear filter
40 articles
Adaptive Bitrate
Adaptive Bitrate is a method of video streaming that adjusts video quality based on network conditions to improve video streaming over HTTP networks. This process involves encoding source…
Read articleAdaptive Bitrate (Low Latency)
This is a test child definition
Read articleAdvanced Video Coding
Video compression standard, published in 2004, with the goal to succeed MPEG-2/H.262 by reducing bitrate up to 50% while maintaining the same perceptual video quality (PVQ).
Read articleAdvertising-based Video-on-Demand
A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an…
Read articleCMAF
Common Media Application Format. ISO/MPEG Standard2
Read articleCMAF Fragment
Smallest referenceable unit in CMAF containing at least a MovieFragmentBox (moof) and a MediaDataBox (mdat) atom.
Read articleCommon Media Application Format (CMAF)
Common Media Application Format (CMAF) is an Apple-Microsoft standard aiming to simplify workflows by defining concurrent use of multiple ABR methods (e.g. DASH, HLS) while using one set…
Read articleConnected TV
A television set that is connected to the Internet via built-in internet capabilities (i.e., a Smart TV) or via a consumer electronic device with internet capabilities such as…
Read articleDelay Line
Parameter that enables you to add a delay on a linear channel. This is useful when the channel is viewed from a different time zone.
Read articleDemand-Side Platform
Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)
Read articleFree Ad-Supported Television
A streaming video service that offers consumers access to free television which includes advertisements. The term implies a business model where the delivery of the service is subsidized…
Read articleGroup of Pictures (GOP)
Group of Pictures (GOP) is a collection of successive pictures within a coded video stream. It is composed of I, P, B and D frames which are composing…
Read articleID3
ID3 is a metadata format that can be used to carry additional information in CMAF and transport streams.
Read articleInteractive TV
A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways,…
Read articleInteractive Video Service
Interactive Video Service is a managed live streaming service from Amazon Web Services, built on the same tech that powers Twitch.
Read articleISO Base Media File Format (ISOBMFF)
ISO base media file format (ISOBMFF) is a standard for storing and exchanging media data.
Read articleKey Performance Indicator (KPI)
Key Performance Indicators (KPI) are metrics that are used to measure the performance of a streaming service.
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