ABR Client Side Latency
Factors impacting client-side latency in ABR-based streaming.
Read articleTHE STREAMING VIDEO KNOWLEDGE BASE
Explore the world of streaming video.
Definitions, diagrams and technical knowledge, connected.
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72 articles
Ad Impression
The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of it, is often…
Read articleAd Insertion Conceptual Process
Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of…
Read articleAdaptive Bitrate
Adaptive Bitrate is a method of video streaming that adjusts video quality based on network conditions to improve video streaming over HTTP networks. This process involves encoding source…
Read articleAdvanced Television Systems Committee (ATSC)
Advanced Television Systems Committee (ATSC) is a non-profit standards organization focused on signaling and delivery of television.
Read articleAdvanced Video Coding
Video compression standard, published in 2004, with the goal to succeed MPEG-2/H.262 by reducing bitrate up to 50% while maintaining the same perceptual video quality (PVQ).
Read articleAdvertising Buyers and Sellers
Example of companies involved in the buying and selling of advertising.
Read articleApple QuickTime Movie File
File with .mov extension which uses QuickTime File Format (QTFF) multimedia container to store audio, video and metadata.
Read articleApplication Programming Interface (API)
Application Programming Interface (API) is a software intermediary that allows two applications to communicate with each other. They can be used to access data and service functionality within…
Read articleAutonomous System Number (ASN)
Autonomous System Number (ASN) is a unique identifier assigned to each network operator who manages part of the Internet and participates in the BGP (Border Gateway Protocol) global…
Read articleCarrier-Grade Network Address Translation (CGNAT)
Carrier-Grade Network Address Translation (CGNAT) is often used by network operators to allow a large number of private IP addresses, and hence users, to reside behind a small number…
Read articleCommon Access Token (CAT)
Common Access Token (CAT) is a CTA standard (CTA-5007-A) published in 2024 defining a token structure which can be used across multiple interoperable CDNs.
Read articleCommon Media Application Format (CMAF)
Common Media Application Format (CMAF) is an Apple-Microsoft standard aiming to simplify workflows by defining concurrent use of multiple ABR methods (e.g. DASH, HLS) while using one set…
Read articleCommon Media Client Data (CMCD)
Common Media Client Data (CMCD) is a CTA standard (CTA-5004) published in 2020 defining how player clients send playout and error status information to upstream workflow nodes (e.g. CDNs) with…
Read articleCommon Media Server Data (CMSD)
Common Media Server Data (CMSD) is a CTA standard (CTA-5006) published in 2022 defining how Origins and CDNs send status information to downstream workflow nodes (e.g. CDNs, players)…
Read articleCoordinated Universal Time (UTC)
Coordinated Universal Time is the primary global time standard.
Read articleCSAI and SSAI Reference Architecture
Simplified reference architecture for CSAI and SSAI systems
Read articleDemand-Side Platform
Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)
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